We change the world through our browsing habits and choices. Usually uninformed, but lately there is a growing trend to seek quality, equality, ethics and sustainability in our world. We are the informed consumers. And we have the power to change the world. One mouse click at a time.
Every choice we make is noted, recorded, observed and elicits a response from those who work to meet our western needs.
To us they cup their ears, waiting to anticipate the tides of public demand and hitch their sails to meet us.
The power of small choices, multiplied by millions of us informed consumers can be the most direct way to effect social and economical, ecological and environmental change on a global scale.
Our combined informed choices, and small purchases can bring prosperity health, education and positive change to remote regions of the world. Like magic.
Cutting through middle men, black markets, misinformation and red tape, the internet brings us hidden but powerful tools for global social reform and change. It also allows us to deal directly with harvesters, farmers, craftspeople and small manufacturers in the most remote corners of the world, enabling us to support those we choose and have an even greater impact in areas of the world that lack our western resources. For this reason choosing to purchase fair trade products can have far reaching effects in the world.
Whether we make our voice heard through our purchases, “likes”, comments or clicks, each one of us influences the shape of our world. We affect the direction of global ethics, sustainability, and commerce, numerous times a day. We can do so blindly, as most of us still do, or we can practice conscious consumerism and individual activism and add our voice to a common vision of a better world. One where equality, ethics and sustainability outshine poverty, war and materialism.